Louis Vuitton Travel Books & Google Lens

Rethinking the future of publishing through new applications of Google Lens.

The Louis Vuitton Seul Travel Book & Lens Edition re-imaged immersive storytelling as an extension of the book itself. Users could scan the beautifully designed illustration and bring them to life through custom animations and soundscapes design by studio Au Plaisir in collaboration with artistic duo Icinori.

Role: Creative Lead. Google. Year: 2019

“By connecting immersive digital content to physical images on paper, Google’s augmented reality technology allows Louis Vuitton to bring its newest Travel Book to life in an entirely new way.”

— Louis Vuitton

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